The Hartmann Group, a leading international supplier of medical and hygiene products, announced that on July 1, the acquisition of Procter & Gamble’s (P&G) Lindor, a well-known adult incontinence brand in Spain and Portugal, has successfully been completed.

With this transaction, Hartmann achieves its ambition of becoming one of the leading suppliers for adult incontinence products on the Iberian Peninsula.

The global health and med tech company now owns all P&G assets associated with the Lindor product portfolio (Lindor, Salvacamas, Lindor Care, Lindor Pants) including Intellectual Property, contracts with employees, and a 25,000-square metre manufacturing facility in Montornés, Spain.

“Hartmann is now positioned to become a major player in the adult incontinence market in Spain and Portugal,” says regional director Marc Perez of Hartmann Group Western Europe. “This move expands our local expertise in the sector, while giving us an opportunity to synergize on a group level when it comes to operations, production and our supply chain.”

Given rapid rates of demographic change and the rise of chronic conditions in the region, Hartmann categorizes the move as a right step at the right time. A recent study conducted by Spain’s National Statistics Office found that the percentage of the population aged 65 and over is currently at 18.7% and would reach 25.6% in 2031.

In fiscal year 2015-2016, Lindor had sales of over €75 million ($85 million). The majority of the company’s sales came via the pharmacy channel, while a smaller amount can be attributed to institutions, such as hospitals and nursing homes.

“For the last 30 years, Lindor has been one of the most recognized brands serving doctors, nurses and caregivers in hospitals and homes throughout the Peninsula, “ says Jordi Guinovart, managing director of Hartmann Spain. “We are convinced that we will continue to offer the excellent service provided by the Lindor brand as well as the other Hartmann brands.”